Own the reporting on all site content, feeding back performance to wider online team.Work with brand marketing team to be aware of campaigns driven by social and display channels.C Copywriter in line with brand tone of voice.Coordinate the creation of SEO-friendly copy by the M.Attend bi-weekly calls with the SEO Account Manager, completing any ad hoc organic search requests, monitoring performance and tracking goals.Manage and drive the SEO strategy, creating SEO-friendly landing pages featuring local copy and imagery whilst feeding back insights for discussion with the Online Manager.changes in weather, to drive site content, consumer journey and messaging accordingly to drive conversion Be fully aware of emerging trends, news stories and be reactive to variables i.e.Plan and oversee the implementation of content and activity that aligns to the brand calendar, seasonal focuses, and strategic priorities.Manage and plan the implementation of global and UK toolkits, cascading plans and ideas to wider Online team.Identify and lead on storytelling angles and crafting copy for online across all local initiatives, working collaboratively with the brandвЂ™s Content Team to ensure alignment across KPIs, channels and touchpoints.

Own the ecommerce content strategy, identifying commercial opportunities in line with the over-arching online strategy and working closely with the Online Manager to drive KPIs.They will also be monitoring KPIs, taking the required actions to maintain and improve them. The Online Content Coordinator will work with several internal and external stakeholders, having special focus on supporting the brandвЂ™s content strategy, ensuring the site is refreshed with relevant and engaging content. The role is responsible for all commercial optimisation on MACCOSMETICS.CO.UK playing a key role in driving the brandвЂ™s online strategic pillars forward, whilst driving the overall online strategy forward and ensuring a best-in-class customer experience.

Mac cosmetics online application